STRATEGIC ALLIANCES
Through exclusive relationships with respected industry allies, Transcontinental is creating innovative solutions for the pharmaceutical industry that improve performance and yield measurable returns.
E-fulfillment of marketing collateral
Transcontinental, with partners in the industry, has created a turnkey solution for managing the flow of samples, promotional literature and other materials to health care professionals, pharmacists and your own sales force.
Web-based ordering, digital printing and pick-and-pack fulfillment allow for customized, convenient and fast shipping. Because recipients can rely on getting the materials they need when they need them, there is less waste and supplies are always current.
Permission-based compliance program
with Pharmacy Access Solutions
By leveraging our capabilities, Transcontinental and Pharmacy Access Solutions are providing pharmaceutical companies with a true “concept to fulfillment” compliance program.
Pharmacy Access Solutions’ Access Point™ software—already in place in at least half of all Canadian pharmacies—provides the electronic, pharmacy-based point of access for data management and reporting. It also allows for numerous communication and measurement points along the prescription path. Patients are informed of the program by their pharmacist and offered the choice of opting in or not.
Participating patients receive a pre-determined number of communications, ranging from timely reminders to refill prescriptions to healthcare-related information. A key component of our e-fulfillment mailing is that it is entirely personal and relevant to each individual’s medical condition.
With total variable printing ensured by Transcontinental’s Well Stream™ application, each communication piece also carries the sponsoring pharmaceutical company’s corporate and brand identification , as well as the name, photo and signature of the dispensing pharmacist. Unique PIN number imaging document/booklet insertion, simultaneous back page printing and redeemable coupons are other available options. |