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Direct marketing alternatives to the National Do Not Call List Read full article

The new National Do Not Call List from the CRTC

As of September 30th, 2008, consumers will be able to register to the National Do Not Call List Know

Be in the know

What should you expect?

More than 60 million U.S consumers (38.2% of households) registered… Know

What should you do?

A variety of marketing channels can be as effective to reach buyers Know

What are some survival strategies?

Invest in customer data, build "opt-in" lists, personalize your communications… Know

Know-how

Database marketing

Get the right message to the right consumer to increase your marketing metrics Know

Direct mail

Reinforce your brand and get a call back from your audience with innovative direct mail Know

Permission-based email marketing

Engage your customers and prospects while maximizing ROI. Know