"Magazines excel as the best medium for both brand awareness and purchase intent. "
  
     

 
 
     
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  Maximize Your Advertising Revenue
 

One of the key objectives of every cataloger becomes how to maximize ROI.  More recently the focus has been on reducing production cost.  But at the same time, you don’t want to affect your catalog print quality and customer’s experience.  From MetalFX® to personalization options, Transcontinental has a variety of print and fulfillment tools available to make your catalog-marketing program more effective and reach your business objectives.

  • MetalFX® Technology. Research shows that color can increase readership by 45%, and MetalFX® gives creatives and brands the ultimate in metallic color options. Special design software enables the creation of up 104 million metallic colors into product images and other artwork, safe in the knowledge that they can be accurately produced on a five-color press. Transcontinental is fully certified to produce MetalFX® on both sheetfed and web presses.
  

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  • Polybagging. Offer your advertisers an opportunity to include cards, inserts, forms and other items with the magazine. Polybags also add a degree of protection traveling through the mailstream and help ensure that your publication arrives in “off-the-press” condition.



  • Special Folds. Popular options from gatefold covers to 8-page poster signatures command attention and encourage reader involvement. They also provide more message space to advertisers as well as the opportunity to supply memorable content such as maps, calendars, commemorative posters and many other items.



  • Inserts. If your advertisers ever wonder if inserts are worth the money, share this: A Magazines Canada study indicated that preprinted inserts – excluding business reply cards – increased reading scores by 44% overall, while 8-page inserts increased scores by a whopping 88%. Sounds like money well spent. But business reply cards are no slouch either; survey results indicated a 29% recall increase when teamed with an ad.



  • Personalization. There’s no need to limit advertisers to one-size-fits-all with today’s technology. Selective binding systems allow advertisers to create special ads by geographic or demographic criteria. Or they can selectively apply dot whacks or repositionable notes calling special attention to a promotion or providing removable contact information or other data. Inkjet imaging further enables advertisers to deliver personalized, on-page messaging.

The point to remember is that production technologies exist and continue to evolve that make magazines more effective than both television and online media in producing positive results across the entire decision making process. Transcontinental Printing offers the latest technologies to help your advertisers achieve more ROI and constantly investigates, tests and adopts the best new solutions. To learn more about how we can help enhance your publication’s advertising revenue, contact your Transcontinental representative.